MEDA302 Week 2:


Who are you and what are you/Drafting a story a statement a portfolio

Mission, Passion, Creation, Connection, storytelling.

“I am currently studying a Bachelor of Media and Communications majoring in Digital Media and minoring in International studies at the University of Wollongong. Always looking to challenge myself, I take on roles of responsibility and leadership with determination and ambition. I am passionate about digital creative content. I have been very fortunate to work with directors and producers who create material of the highest standard inspiring me to do the same.” – LinkedIn Chloe Smith 

The above professional statement is ok, however, it doesn’t really show how what I can bring to the table. What sets me apart from everyone else. I don’t really have a niche area that I refined into my profession, and I am still discovering that. I need to provide a vision and a direction that can give potential clients an understanding of what to expect with my work.

“Chloe Smith is a driven and ambitious aspiring multimedia content creator with a focus on the ever evolving relationships between human emotion, the world and technology. Currently studying at the University of Wollongong, majoring in Digital Media and minoring in International Studies. Her focus is on the engagement between brand and consumer through visual storytelling. She continues to refine her practice experimenting with different mediums and technologies to discover new and innovative ways to present her creative work.”

Her mission is to connect…

Planning your site. 

I started creating a website on Wix, and I have never used a website creator so I’m experimenting with different layouts and overcoming some obstacles with images. I am understanding the level of creative freedom on the website but will continue to work on this until it’s exactly how I want it.

Research I did regarding professional portfolio statements 

Morgan Wood is an incredibly talented travel photographer, also a friend of mine! Her website is engaging simple and very effective. Her minimalist style is seamless, and her professional profile statement is eloquently written with a focus on human relationships. Morgans design show cases her works beautifully, without overpowering the viewer with information. Her work speaks for itself and it is easy to navigate the website.

Screen Shot 2017-08-01 at 3.49.22 pm

I also had a look at Haines and Hinterding (which was provided to us via the medadada website). I am really drawn to this minimalist style again, showcasing the work that is produced by the artist, rather being flooded with text and information. It’s more about showing than telling. there professional statement: Screen Shot 2017-08-02 at 9.29.13 am

Screen Shot 2017-08-01 at 9.14.28 pm.png

  • I’m really focusing on documenting all of my thoughts. (The blog post itself speaks for the development of my research)



  • Theory as a model (To be broken), innovation and FUTURES
  • Time
  • Apocalyptic – suits on tree 
  • Dementia
  • Metadata algorithms know our future, politics medical etc..
  • Hayden Fowler – restoration fantasy – this is interesting because it takes an alternative dystopian pathway. It steps away from a technological takeover.
  • “Today Tomorrow Yesterday is curated by MCA Senior curator Natasha Bullock” – MCA. “There is no future” as a theme. I think would work really well because


Given this approach can you provide a definition of what theory is?

Theory is a set of discourse aligned to the definition of the practice. There are characteristics associated with the practice and the discourse provides a set of socially constructed rules that provide the foundation of the practice. E.g. literature ‘Literary discourse ‘estranges or alienates ordinary speech, but in doing so, paradoxically, brings us into a fuller, more intimate possession of experience. Most of the time we breathe in air without being conscious of it: like language, it is the very medium in which we move. Contemplation and speculation.

Given this definition why ‘do theory’?
We must engage in theory as it lays the foundation of our practice, practice is a socially constructed entity, therefore to practise it we must engage in these theories to categorise our work.

How is theory different from research? How might they complement each other – does one require the other?
The theory is the product and discourse of specific research associated with the qualities of art or craft. We need research to inform our theory and to challenge our practice. To create we must push the boundaries of existing theory and discourse. Without research, we cannot pursue new avenues of creation. There is a dialogue between the two. Context is fundamentally important, there is a conversation happening here.

Are theory and practice fundamentally different practices? Why? How? In what ways are they similar? In what ways are they different?
Theory is The rules within the craft. A system of ideas society has created to guide and teach. Justification of course of action.
Practice is:
They inform each other to create

Is theory useful to art practice? how? How might use of theory (a critical engagement and /or invention of concepts) – propel a project?
Theory provides a lot of information and knowledge regarding a particular practice,

Many artists resist theory. Can the theory be dangerous/counter-productive to art practice? how?
Artists that resist theory, are engaging in the craft of the practice directly experimenting with the properties of the materials of the practice. The risks of avoiding theory may be the experimental process that must be undergone. Iteration would play a very important part in creation as the artist isn’t relying on previous knowledge. models as a hypothesis without theory.

Can you name an example when a theory has moved your practice forward? Which theories? Why?
catalyst – seed for discussion
Jo: the importance of ven diagrams: research to verify facts have happened.
Authors: Walter Benjamin, Richard Senate? It’s bigger, think about practice rather than making an artwork. Theory shifts your perspective, what is making me look at this a particular way, your social and cultural context.
Theory as a model (To be broken), innovation and FUTURES. not a prototype, made to be tested and changed. Building a lens.
Matt: The idea of the truth. Uses cinema to think through a theory of cinema. Challange is to practice differently. This is the way it has been done in the past, so how can I do this differently, a progression and change.

videos of our discussion for FUTURE:



One thought on “MEDA302 Week 2:

  1. Your planning of your site and professional statement for assignment 1 has been a great deal of help and inspiration for me to create my own under the guidance that you presented. You’re visuals do well to aid in the explanation of what you are doing and what needs to be changing accordingly.

    Your explanation of theory and research is very insightful and this link reflecting of the difference to the two may be of use to you

    You touch on theory and practice as well, Steve Klabnik’s post on this topic may give you a little more insight into the two concepts. He explains the relationship as “theory is abstracted practice and practice is applied theory.”


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